Remixation is launching a free iPad app called Showyou that makes it easy to view videos and share them with your friends.
The “social video app” lets you view a huge number of videos by swiping your finger across the screen, which displays a grid of video thumbnails. The app is a good lesson in how to get users to be more social merely by the act of simplification. It’s also a nice way to discover viral videos and as good an attempt as any to grab our attention away from old media such as television programs.
Right now, there isn’t an easy way to share videos from different sites with your friends across different social networks like Facebook, Tumblr or Twitter. Showyou is designed to do just that and is tailored for Apple iOS (iPad, iPhone, iPod Touch) devices. One of the coolest features is you can share a video with your Apple TV 2.0 via Apple’s Airplay feature and then play it on a big screen. Your iPad becomes a remote-control for watching videos from your friends on your TV.
Mark Hall, co-founder of Remixation, says the object is to unshackle people from their TVs so that they can watch videos that are recommended by someone they trust. Showyou essentially becomes a video-centric social network, not unlike Google’s YouTube, but able to access videos from other sites such as Vimeo. YouTube isn’t really organized as a friend-centric sharing service either.
The app is designed to be easy-to-use on a touchscreen interface and presents you with a grid of squares, each one containing a different video. You can tap on one to play it or share it. You swipe up and down or sideways to view videos that your friends have shared. There is no other clutter from social media, as Showyou is something you use only when you want to curl up with video.
You can access hundreds of thousands of hours of programming on the internet, chosen by your friends or people you follow on social networks. There are 35 hours of video uploaded to YouTube every minute. But there isn’t a great way to sift through it. You can sign up for Showyou quickly using your Facebook or Twitter identities.
Remixation was founded in 2006 by Hall, Scott Persinger, and Spencer Miles. The company has funding from True Ventures and has six employees.
The company previously launched Vodpod, which is a tool for making your own video channel (with more than 1 million registered users), with video from any video-sharing site. But the team decided that Vodpod wasn’t a Swiss Army knife, so it decided to make a new targeted app just for the iPad and the iPhone. You can actually connect your Vodpod account on Showyou and then watch the videos that you have curated for your own viewing pleasure. Or you can share your Vodpod channel with your friends.
Over time, the company expects to make money with the free app via video ads on a cost-per-view, click-to-play basis. Remixation might also offer a subscription service. So far, there are no licensed video shows available on Showyou. It’s just video from the wild and wooly internet.
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