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with AEG's VP of Social and Marketing on May 28th
Hopefully, this will be the end of speculation surrounding the great white iPhone 4: Apple is apparently gearing up to offer the device on AT&T and Verizon Wireless in the next few weeks, sources tell Bloomberg.
The news comes after a 10-month delay for the white iPhone 4 — Apple showed it off prior to the iPhone 4’s launch, but it never made its way to stores. The delay is unprecedented for Apple, a company that’s well-known for its attention to hardware detail. But it’s not the only issue that the iPhone 4 faced at launch — let’s not forget the antennagate fiasco.
The device was delayed several times since the initial launch of the iPhone 4 in June 2010, and Apple finally said in October that the device won’t be released until spring 2011. It was later revealed that a possible hardware flaw with the white case and the iPhone’s camera could be the culprit. One of Bloomberg’s sources pointed to complications with a sensor in the device as a possible cause for the delay.
In January, we reported that the white iPhone 4 showed up in Best Buy’s internal retail systems for a potential March release. And last month, Apple SVP of marketing Phil Schiller tweeted a reminder that the device will be available in the spring.
If the iPhone 5 gets delayed until the fall, as rumors seem to hint, delivering the white iPhone 4 now may serve to bump up iPhone sales until then. But honestly, I can’t imagine that anyone who has been holding out specifically for the white iPhone 4 for this long is anything but crazy.
Calling all mobile executives: This April 25-26, VentureBeat is hosting its inaugural VentureBeat Mobile Summit, where we’ll debate the five key business and policy challenges facing the mobile industry today. Participants will develop concrete, actionable solutions that will shape the future of the mobile industry. The invitation-only event, located at the scenic and relaxing Cavallo Point Resort in Sausalito, Calif., is limited to 180 mobile executives, investors and policymakers. We’ve pretty much finalized the invite list, but have a few spots left. Request an invitation.