Media

Glam hits $100M revenue, plans to file IPO as early as fall

Glam Media, the media and advertising company focused on women, has hit a run rate of $100 million in annual revenue and plans to file to go public as early as this fall, according to a well-placed source who requested anonymity because of the sensitivity of the matter.

Glam is said to be in the early process of hiring bankers to help it with the IPO, but won’t file to go public until after the slow summer months are over.

Glam’s model is a straight-forward one: It serves advertising to independent authors in return for a cut of the revenue.  Those authors, who write about everything from fashion to shopping, keep 50 percent of the advertising revenue; Glam keeps the other 50 percent. While Glam signs a contract with bloggers and other writers that essentially gives Glam the right to control the relationship with advertisers, the company doesn’t actually take ownership of the blogs or their content. This contrasts with a model like Sugar, another women-focused media company, that owns much of its content, and recently raised $15 million.

Glam, which now says it is the sixth largest web property in the U.S, with a reach of 90 million monthly uniques, has been growing and hiring aggressively at a time when other large media companies have been in decline. Glam now rivals the giant portal AOL in reach.

Glam was founded about six years ago, when chief executive Samir Arora met the company’s six co-founders and wrote them their first $1 million check. It has had its share of controversy, with many critics saying it’s model is a house of cards, however it has soldiered on and continued growth throughout the recession, according to insiders.


Mobile developer or publisher? VentureBeat is studying mobile app analytics. Fill out our 5-minute survey, and we'll share the data with you.
0 comments

Trackbacks

  1. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  2. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  3. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit 0 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  4. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  5. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  6. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  7. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  8. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  9. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  10. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  11. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  12. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  13. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  14. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  15. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  16. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  17. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  18. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  19. [...] networks on the Web, is planning to file for an IPO as primeval as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  20. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  21. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  22. [...] another female-focused advertising company, Glam Media, has been talking about a possible IPO later this year. Stone didn't reveal much about her future financial plans, but she did say [...]

  23. [...] suffered a 10% decline in newsstand sales. Meanwhile, online pure plays like Sugar and Glam are growing in the category. So what can Time Warner do to accelerate the online growth of its magazine [...]

  24. [...] in newsstand sales. Meanwhile, online pristine plays similar to Sugar as well as Glam have been growing in a category. So what can Time Warner do to accelerate a online expansion of a repository division? Aol has [...]

  25. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual [...]

  26. [...] growing in terms of consumer engagement and interest by brand advertisers. Now that the company has hit $100 million in revenue and is gearing up for an IPO, it makes sense for Glam to finally begin to take advantage of the [...]

  27. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual [...]

  28. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $ 100 million in annual [...]

  29. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $ 100 million in annual [...]

  30. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual [...]

  31. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $ 100 million in annual [...]

  32. [...] this year, Arora said that Glam is now making $100 million in annual revenue and has plans to go public soon. Last week, he declined to discuss the company's current [...]

  33. [...] in the next year, and isplanning to file its S-1 as primeval as this Fall. The company has also hit $ 100 million in annual revenue.Apple iAd platform is reportedly suffering and is even slicing prices to entice [...]

  34. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual [...]

  35. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual [...]

  36. [...] growing in terms of consumer engagement and interest by brand advertisers. Now that the company has hit $100 million in revenue and is gearing up for an IPO, it makes sense for Glam to finally begin to take advantage of the [...]

  37. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual revenue.Apple iAd platform is reportedly suffering and is even cutting prices to entice [...]

  38. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $ 100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  39. [...] on the subject of consumer engagement and interest by brand advertisers. Now that the corporate has hit $100 million in revenue and is gearing up for an IPO, it is sensible for Glam to finally start to benefit from the [...]

  40. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual [...]

  41. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual revenue.Apple iAd platform is reportedly suffering and is even cutting prices to entice [...]

  42. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual [...]

  43. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual [...]

  44. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual [...]

  45. [...] in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual [...]

  46. [...] Glam’s content reaches 200 million users and 2.6 billion page views across 2,500 publishers, with advertising participation by 1,000 premium brands, according to Samir Arora, Chairman and CEO of Glam Media. The company is reported to have $100 million in annual revenue and is persistently rumored to be considering an IPO. [...]

  47. [...] networks on the Web, is planning to file for an IPO as early as this Fall. The company has hit $100 million in annual revenue, reaches 90 million people a month in the U.S., and is in the process of hiring [...]

  48. [...] no secret that Glam is gearing up for an IPO in 2012 (the company has also hit $100 million in annual revenue). However, until the Ning acquisition closes, which is expected to close in the [...]

  49. [...] no secret that Glam is gearing up for an IPO in 2012 (the company has also hit $100 million in annual revenue). However, until the Ning acquisition closes, which is expected to close in the [...]

  50. [...] brand advertisers, which include Mercedes-Benz, Estée Lauder, Lexus, and Macy’s. The company was said to be looking for bankers in April after it hit $100 million in revenue. It is now the tenth most popular web property, according to [...]

  51. [...] Media has long been rumored to have an IPO in the works for fall, though Arora refuses to comment on that. Tags: Social MediaTweet ← RE-MARK Evolves Web [...]