HBO's Go streaming service coming to iPad, iPhone and Android

April 19, 2011 7:51 PM
Tom Cheredar
Add a Comment

Current subscribers of HBO will soon be getting more for their monthly fees tacked on to cable bills. The premium cable company’s programming will soon be available to stream on tablets and mobile devices beginning May 2.

The company teased versions of a streaming media app HBO Go on the iPad and android-based mobile devices in a Youtube video (below) released earlier today.

The service will enable subscribers the ability to view the entire library of HBO content, which is composed of 1,400 episodes, documentaries and movies. The downside to all of this is that you must be subscribed to a HBO package through a pre-existing cable or satellite provider, such as Comcast, AT&T, Verizon or DirecTV.

One thing worth pointing is that screens of the iOS application for HBO GO were more than visible in the video — but the shot of the smartphone only contained a video, with no Android user interface to speak of.

The iPad was also the only device specifically named in the teaser video, which could mean that iOS enabled devices will be available at launch, with an Android version to follow there after.

Offering HBO Go support on tablets and mobile devices is another natural step in the company’s strategy to keep its content exclusive, rather than licensing it out to other streaming services like Netflix.

  • http://twitter.com/ek_burton Elizabeth Burton

    If they were really smart, they'd know offering this directly at reduced cost, without the need for the middleman, could attract a new niche of customers who don't watch HBO enough on cable to make the expense worth their while. Or who only want access to certain programming, like series.

  • http://androidrockstar.com/?p=13298 HBO Go app: Who needs Netflix when we have True Blood?

    [...] streaming video service Netflix, HBO’s Go app is available on the iPhone, iPad, most Android devices and on the web. However, HBO’s original programing is unlikely to ever show up through Netflix’s [...]

  • http://venturebeat.com/2011/06/27/hbo-go-app-who-needs-netflix-when-we-have-true-blood/ HBO Go app: Who needs Netflix when we have True Blood? | VentureBeat

    [...] 3 million who’ve downloaded the app since its debut in May represent about 10 percent of HBO’s 28 million total U.S. subscribers, according to the [...]

  • http://smartfortwo.frag95.com/2011/06/28/hbo-aller-app-qui-a-besoin-de-netflix-lorsque-nous-avons-true-blood/ HBO Aller app: Qui a besoin de Netflix, lorsque nous avons True Blood? | Smart Fortwo

    [...] le streaming vidéo du services Netflix, app HBO Go est disponible sur le iPhone, iPhone , la plupart des appareils Android et sur le web . Toutefois, la programmation originale de HBO est probablement jamais apparaître à travers le [...]

  • http://venturebeat.com/2012/02/13/pbs-ios-app-documentary/ PBS lets iOS users see new documentary before it airs on TV | VentureBeat

    [...] the television debut. However, where HBO was simply trying to push its existing users toward its HBO Go streaming service, PBS has the opportunity to create new, loyal [...]

blog comments powered by Disqus