Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Joining a fight that Apple began in April 2010, Sony launched two tablet computers based on the Google Android 3.0 operating system today.
Like many Sony products, the Japanese company argues that its tablets will work together with other Sony products, such as TVs and Sony’s network services for games and music.
The new Sony Tablet models are code-named S1 and S2. The S1 focuses on rich media entertainment while the S2 is aimed at mobile communication and entertainment. Both machines will debut globally in the fall of 2011.
Both tablets will have Wi-Fi, 3G and 4G network access for browsing the web. The tablets are meant to display videos, games and books via Sony’s “premium network services.”
The S1 (pictured top) has a 9.4-inch display and an “off-center of gravity” design that makes it easier to grip, Sony said. The S2 has two 5.5-inch displays that can be folded for easy portability. Those displays can be used as a single large screen, or they can be used to display two different things. Among the services available via Sony’s network services will be the Qriocity music and video service, as well as the PlayStation Suite, which features high-quality original PlayStation games. The S1 will work as a universal remote control for a variety of audio-visual devices such as Sony Bravia TVs.
“‘Sony Tablet’ delivers an entertainment experience where users can enjoy cloud-based services on-the-go at any time. We’re aiming to create a new lifestyle by integrating consumer hardware, including ‘Sony Tablet’ with content and network,” said Kunimasa Suzuki, corporate executive vice president and deputy president of the Consumer Products & Services group at Sony.
Sony also said it remains committed to the PC and is introducing new PC models as well.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results