Following up on the release of its iPad news reading app last month, Taptu today has upgraded its Android app to support Android tablets — and in a strange twist, it also offers some features exclusive to Google’s platform.
Originally a mobile search company, Taptu is now focused on its news reading apps that let you “DJ your news” by mixing and matching different content streams. The company’s quick turnaround with its Android tablet app is a sign that developers are beginning to take Android tablets more seriously, even if there has yet to be one as popular as the iPad.
So what does the Android Taptu app have that the iPhone and iPad doesn’t? For one, there are now light and dark themes that make the app better suited for night and day reading. Additionally, Taptu has added Instapaper support to save articles to read later, as well as a full screen reading mode.
The company says that the app was built from the ground up to take advantage of Android 3.0′s tablet-friendly features. And just like its latest iOS app, the new Taptu Android app is universal across Android smartphones and tablets.
The mobile news arena is really heating up at the moment, particularly for tablets. Just a few days ago we reported on Feedly’s new app, which brought support for Android tablets. Taptu is also competing directly with popular tablet news reading apps like Flipboard and Pulse.
But the plethora of news reading apps is a good thing, in my opinion. Every app approaches news reading in different ways, so now users have a better chance of finding an app that works for them. Taptu’s approach will likely win over fans of Pulse, which has a similar interface.
In my testing of the app, I found Taptu to be a deeper news reading experience than most competitors, in particular because I was able to easily combine news sources. It’s also evident that the company has experience in mobile search, as the app also does a great job of recommending stories. Taptu CEO Mitch Lazar told VentureBeat’s Anthony Ha just that last month, saying that the company was approaching news reading “as a search problem.”
Taptu is based in Cambridge, England and Denver, Colorado.