ShoeDazzle raises a dazzling $40M from Andreessen Horowitz

May 13, 2011 6:10 PM
Anthony Ha
Add a Comment

Money keeps pouring into a new wave of e-commerce startups. The latest news: A big $40 million round for fashion deals website ShoeDazzle.

While a number of companies are trying to add a social element to online shopping, Santa Monica, Calif.-based ShoeDazzle sounds a little more traditional — in some ways, it’s a fashion-focused, personalized spin on the book of the month club that I belonged to in high school. Users fill out a style profile, then the website recommends different shoes, handbags, and jewelry. They can purchase one item each month for $39.95, and if nothing grabs their fancy they can skip the month or request alternate items. Users also earn credits for making purchases and inviting friends.

The company was founded by celebrity Kim Kardashian and LegalZoom co-founder Brian Lee and has 3 million subscribers.

ShoeDazzle has now raised $60 million in funding. The new round was led by Andreessen Horowitz, the firm founded by Marc Andreessen and Ben Horowitz that has quickly become one of the biggest names in venture capital. Existing investors Polaris Venture Partners and Lightspeed Venture Partners also participated.

  • irmahale

    Sometimes there are new introductions of a product to that area which also can bring high value coupons through the “Printapons” or printable coupons

  • Dagg

    I really respect mentioned investors, but this type of deals may be leading us to new dot-com bubble, with all negative consequences

  • http://tech.krantenkoppen.org/2011/07/e-commerce-beyond-the-metrics/ E-Commerce: Beyond The Metrics | Krantenkoppen Tech

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://buzztechno.com/e-commerce-beyond-the-metrics.html E-Commerce: Beyond The Metrics | Gadget News – Reviews And Electronics Guidelines

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://modern-techie.com/e-commerce-beyond-the-metrics/ E-Commerce: Beyond The Metrics | Modern Techie

    [...] out quizzes and surveys that at last inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://www.txtjive.com/blog/?p=2103 E-Commerce: Beyond The Metrics | TxtJive.Com

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://trendoloji.com/?p=2575 E-Ticaret: Metrics Ötesinde

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://techzillr.com/2011/07/e-commerce-beyond-the-metrics/ E-Commerce: Beyond The Metrics | TechZillr.com

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://techdiem.com/2011/07/02/e-commerce-beyond-the-metrics/ E-Commerce: Beyond The Metrics | TechDiem.com

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://ebay-express.com/2011/07/e-commerce-beyond-the-metrics/ E-Commerce: Beyond The Metrics | Ebay shopping tips

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://www.qibug.com/2011/07/e-commerce-beyond-the-metrics/ E-Commerce: Beyond The Metrics | Tech stuff center

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://www.bullcitybillionaires.com/2011/07/02/e-commerce-beyond-the-metrics/ E-Commerce: Beyond The Metrics – Bull City Billionaires

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://fiftypsi.com/2011/07/08/e-commerce-beyond-the-metrics/ » E-Commerce: Beyond The Metrics 50psi

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://www.pehub.com/113169/slideshow-who%e2%80%99s-investing-faster-dst-or-andreessen-horowitz/ peHUB » Slideshow: Who’s Investing Faster — DST or Andreessen Horowitz?

    [...] deals Website founded by Kim Kardashian and LegalZoom co-founder Brian Lee. ShoeDazzle raised $40 million, $30 million of which reportedly came from Andreessen Horowitz. (Polaris Venture Partners and [...]

  • http://finantex.com/?p=2106&option=com_wordpress&Itemid=1827 Finantex – E-Commerce: Beyond The Metrics |

    [...] out quizzes and surveys that eventually inform their merchandise selection. ShoeDazzle has built a large business around style quizzes that engage women in a fun experience to define their personal style. They use [...]

  • http://venturebeat.com/2012/02/24/to-la-with-love-photos-from-venturebeatdemo-meetup/ To LA, with love: photos from VentureBeat/DEMO meetup | VentureBeat

    [...] for $270M to Nordstrom, Riot Games recently sold a $400M majority stake to China-based Tencent, Shoedazzle raised $40M from Andreesen last year, Demand Media went public, and Beachmint just closed another $35M round 2 weeks ago. These, mixed [...]

  • http://venturebeat.com/2012/03/29/shoe-dazzle-drops-subscriptions/ ShoeDazzle hits 10M members and steps out of its comfort zone | VentureBeat

    [...] barriers to sales is a natural move for a company with a booming customer base. Since the Andreessen-led $40 million round of funding last May, ShoeDazzle has jumped from 3 million to 10 million members. Killing the [...]

blog comments powered by Disqus