ShoeDazzle raises a dazzling $40M from Andreessen Horowitz

Money keeps pouring into a new wave of e-commerce startups. The latest news: A big $40 million round for fashion deals website ShoeDazzle.

While a number of companies are trying to add a social element to online shopping, Santa Monica, Calif.-based ShoeDazzle sounds a little more traditional — in some ways, it’s a fashion-focused, personalized spin on the book of the month club that I belonged to in high school. Users fill out a style profile, then the website recommends different shoes, handbags, and jewelry. They can purchase one item each month for $39.95, and if nothing grabs their fancy they can skip the month or request alternate items. Users also earn credits for making purchases and inviting friends.

The company was founded by celebrity Kim Kardashian and LegalZoom co-founder Brian Lee and has 3 million subscribers.

ShoeDazzle has now raised $60 million in funding. The new round was led by Andreessen Horowitz, the firm founded by Marc Andreessen and Ben Horowitz that has quickly become one of the biggest names in venture capital. Existing investors Polaris Venture Partners and Lightspeed Venture Partners also participated.

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  12. [...] deals Website founded by Kim Kardashian and LegalZoom co-founder Brian Lee. ShoeDazzle raised $40 million, $30 million of which reportedly came from Andreessen Horowitz. (Polaris Venture Partners and [...]

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  14. [...] for $270M to Nordstrom, Riot Games recently sold a $400M majority stake to China-based Tencent, Shoedazzle raised $40M from Andreesen last year, Demand Media went public, and Beachmint just closed another $35M round 2 weeks ago. These, mixed [...]

  15. [...] barriers to sales is a natural move for a company with a booming customer base. Since the Andreessen-led $40 million round of funding last May, ShoeDazzle has jumped from 3 million to 10 million members. Killing the [...]