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Twitter has finalized its acquisition of immensely popular third-party client TweetDeck, according to a report by CNN Money. The report says the deal is worth more than $40 million in a mix of a cash and stock.
A few weeks ago, TechCrunch reported the first tidbits of the deal. TechCrunch initially cited a $40 million to $50 million range for the purchase, and if the CNN report holds up, TC’s first report will prove accurate.
Just last month UberMedia was supposedly in the process of buying Tweetdeck and had a 30-day exclusive to buy. But negotiations took too long, and that gave Twitter time to propose a better offer.
Tweetdeck is one of the most popular third-party client for Twitter users, with versions available for desktop, iPhone, iPad, and Android. It can display real-time tweets, direct messages, Facebook feeds, and more, all from the same interface.
Twitter says it wants to better control the user experience, and control of TweetDeck will certainly make that possible. Before this, Twitter bought iPhone client Tweetie and partnered directly with with photo-hoster TwitPic. The company is also encouraging external developers to focus on something other than straightforward Twitter clients.
The only downside to Twitter purchasing Tweetdeck will be the loss of an innovative, popular client pushing Twitter to add new features and come up with better ideas. On the upside, having Twitter and Tweetdeck on the same team could mean better and faster integration between service and client.
VB’s research team is studying mobile user acquisition:
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