Mobile application discovery startup Appsfire closed a $3.6 million funding round from French investors Idinvest, according to a Gigaom report.
Helping consumers easily find new applications that interest them is increasingly important to developers and businesses looking to distinguish their product from competitors
And considering the multitude of apps emerging from Apple’s app store, the Android Marketplace and Amazon, there is a large opportunity to make money from an app discovery platform like Appsfire.
Appsfire, which is available for both iOS and Android devices, seeks to provide some clarity to the sea of new apps. It works by scanning a user’s catalog of downloaded applications and then generating lists of recommended, featured and hot apps based on their interests. The company’s first discovery app launched last year and now has over 2 million users.
The company’s new funding will likely go towards hiring additional employees (it currently has seven) and branching out onto other mobile platforms, according to the Giagom report.
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