Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
JouleX, a company that creates software that monitors data center energy usage, announced today that it has raised $17 million from Intel Capital and a batch of other investors.
The company creates software that gives other businesses a way to monitor the energy usage of every device attached to a computer network. That business can then write specific rules for how it wants to conserve energy or eliminate carbon emissions — like powering down lights or certain data centers when they aren’t in use. Businesses can also run programs that simulate how those devices will operate under energy-conserving situations.
The software detects personal computers, Mac computers, voice-over-Internet phones, printers, network switches and routers, heating and cooling units, storage servers and just about every other kind of device that’s attached to a local network. It then creates a profile for each device that details how much energy it is using and how much carbon it is emitting. It doesn’t require any extra hardware to create each profile.
JouleX focuses on the enterprise space, where companies regularly use massive data centers to run their programs. That’s because most companies specialize in some form of cloud computing, which run processes like large-scale calculations or video compression on powerful servers and then deliver the results of those processes to a computer connected through a network or through the Internet.
Cloud computing lets companies reduce their costs because they don’t have to buy powerful computers for every person in the company. They can focus on purchasing powerful servers instead and then create virtual desktops for each employee on weaker, cheaper computers. But those data centers require a lot of electricity and aren’t really all that green. That gives companies like JouleX a business opportunity by giving companies like Cisco a chance to reduce their electricity costs.
Existing investors Target Partners and TechOperators join Sigma Partners and Flybridge Capital Partners as investors in the most recent funding round. The company has around 100 customers that include the likes of Cisco and Intel, according to its website.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results