Before he was CEO at OptiMedica, Mark Forchette was a sales representative for a consumer products firm. He knew nothing about sales at the time, but was a passionate user of their products – and won the company over with that enthusiasm, something he says is an essential quality for success in the startup world. Forchette relates the tale to students in this Entrepreneur Thought Leader Lecture, given at Stanford University.
VentureBeat is studying mobile marketing automation
, and we’ll share the data.