Much-hyped European music service Spotify plans to launch this week with a slow, invite-only process to add members, according to a Mashable report.
A Spotify spokesperson declined to give any details about the U.S. launch when asked about the report and said the company doesn’t comment on speculation.
Spotify provides cloud-based steaming music in Europe but announced last week that it would hit the U.S. “soon.” The service currently offers three models to European customers: a free version supported by ads that allows 10 free hours of streaming per month, an unlimited subscription for €4.99 (about $7.22) a month, and a premium service, which lets customers access music on their mobile devices and costs €9.99 (about $14.46) a month. The biggest established competitors to Spotify in the U.S. are MOG, Rdio, Rhapsody, and Napster.
Sometimes an invite-only process can help fuel demand for a new service. Google+, the new social networking service from Google, currently requires people who already have the service to pass along invites to friends, family, and other connections. Google+ demand, in turn, has skyrocketed and it even had so many people jumping on to the service that it briefly “ran out of disk space.”
Are you looking forward to Spotify’s launch?
VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.