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Invites to the U.S. launch of European music service Spotify are scarce, but if you’re an influential Klout user, you can step to the front of the line.
Klout, a site that rates a person’s influence within Twitter, Facebook and LinkedIn, is providing more than 100,000 coveted invites to U.S. users. Those particular people are likely to share thoughts about Spotify with communities that value their opinion.
“We just gave away 15,000 to 20,000 invites to people who have the most authority and the most passion around entertainment, music, technology — the exact people Spotify wants to reach,” said Klout CEO Joe Fernandez in an interview with VentureBeat Thursday.
Instead of passing out invites to the first large group of people who signed up, Spotify elected to partner with Klout on the launch of its music service in the U.S.
The Spotify invites are part of the Klout Perks program, which rewards top influencers with special deals based on their interests and comprehensive Klout score rating. People who are rated as influential on Klout get access to the free trial version of the music service. They can also get a free month of Spotify’s premium service if enough people within their community sign up for the music service.
“The Spotify guys actually reached out to us about launching in the U.S. They had been using Klout and thought it was really cool,” said Klout CEO Joe Fernandez. “We talked a lot about how to hit the people in middle America that are also early adopters but don’t read the tech blogs and stuff.”
The company’s past perks include early screenings of Kung-Fu Panda 2, a $10 Subway gift card and an HP laptop. However, the Spotify invite is by far the most popular Klout Perk to date, according to Fernandez.
The demand for Spotify invites was so great that Klout had to stop passing them out mere hours after the music service launched. “We’ve been working very closely with the Spotify team to ensure all the new users doesn’t overwhelm the service,” Fernandez said.
The company plans to resume sending Spotify invites over the next few days.
VentureBeat’s VB Insight team is studying email marketing tools.
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