Ever wanted a dashboard for your life? GravityEight wants to become the “Mint.com of your entire life” by tracking everything from your health to your community contribution and displaying the results in a wellbeing wheel.
The company just signed a partnership with health community Medhelp, which will anchor GravityEight’s health channel. Medhelp has 12 million users and will provide a selection of its 50 tools and applications to GravityEight.
GravityEight’s mission is to measure, manage and enhance eight areas of its users’ lives: health, finance, relationships, career, community, spirituality, learning and leisure. In the health area, it integrates with health and fitness tracking devices like Nike+ Run tracker, the Withings wireless body scale and the Zeo sleep monitor.
Consuming content on a particular channel, such as health, builds up “awareness credits.” If you hit your running target for the week or keep your weight under the desired threshold you get “action credits,” which boost your health score on the wellbeing wheel. There is also a social component where you can share data with those who have a shared goal.
While there are plenty of health dashboards around, GravityEight’s unique selling point is its focus on a user’s entire life and how to quantify it in a single dashboard. Your community contribution, for example, could be measured by participation in volunteering, contributions to charities or loans made through Kiva. Tools in the relationships channel include Facebook and Paperless Post, while the learning channel links to TED talks and homeschooling curriculums.
I asked CEO David Wamsley whether wellbeing can really be measured. “Nobody has quite cracked the code here,” he told me. “Health and personal finance are much more easily measured. Simply measuring gets you closer to where you want to go. We are going to start by doing health really well and starting the discussion on quantifying the other areas.”
There are several aspects to the business model. There will be ads in articles on the various channels. GravityEight will act as a distributor for the fitness gadgets and other measuring devices that it integrates into the platform. According to Wamsley, 15 million people in the U.S. already possess such a device. In the longer term, the company may add additional services like personal coaching.
MedHelp is expected to be the first in a series of partnerships to bolster the various channels on the site. Setting his sights high, Wamsley told me, “We want just 8 of the 16 minutes per day Mark Zuckerberg gets from every Facebook user.”
GravityEight was founded in May 2010 and launched in June 2011. It’s based in Marin County, California, has 6 employees and is privately funded.
VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.