Deals

Twitter acquires search and discovery startup Bagcheck

Search and discovery startup Bagcheck has been acquired by microblogging site Twitter, the company announced Monday in a blog post. Financial terms of the deal were not disclosed.

Bagcheck allows people to share and discuss the contents of “bags”, which contain a list of things that have something in common. So, for example, an iPad bag might include a retractable power cord, a stand and a bottle of screen cleaner solution.

It’s unclear how Twitter will use Bagcheck in the future. Yet, its likely that the acquisition is another step toward creating a homegrown advertising and promotion platform for Twitter. This is the latest in a slew of acquisitions by Twitter in the last year, which also include BackType and AdGrok.

For now the service will remain available to users but that could change, according to Bagcheck. The start up has created an instant export feature that will wrap all the “bags” made by users into a tidy set of HTML and JSON files.

The deal also states that Bagcheck’s CPO and co-founder Sam Pullara will join the Twitter engineering team. Pullara has previously worked as Yahoo’s head of product API. Fellow co-founder Luke Wroblewski, however, won’t be joining the Twitter team.

Bagcheck has previous funding from Sutter Hill Ventures, Morado Ventures, Jonathan Katzman and Peter Fenton.