Mobile

HTC investing $300M in Beats Electronics

HTC Desire
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

HTC DesireSmartphone company HTC is investing $300 million in digital sound company Beats Electronics, the company told All Things Digital.

Along with the investment, HTC will form a strategic partnership with Beats to begin integrating Beats technology into its entire line of products.

The partnership is likely part of HTC’s effort to boost its brand awareness in the U.S. While it has a strong manufacturing business, HTC isn’t as well-known as a consumer brand compared to competitors like Samsung and Motorola.

Consumers can expect to see the first HTC product with Beats integrated technology before the end of 2011, according to the company.

The HTC partnership with Beats is exclusive on all smartphones, according to the company. Beats already has a deal with Hewlett Packard to integrate its technology within HP PCs and the HP TouchPad tablet.


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.