Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Daily deal site BuyWithMe is getting a big shot in the arm in the New York City area today with its acquisition of Scoop St., a social commerce site based in the city.
Terms of the deal weren’t disclosed, but it appears the acquisition will be fairly straightforward. Scoop St. members will begin receiving BuyWithMe deal emails soon, and Scoop St. deals will start appearing on BuyWithMe’s NYC site today. BuyWithMe also just purchased the customer loyalty servie Edhance. The two acquisitions should help it to better combat rivals like Groupon.
Scoop St. offers “scoops”, which are deals, “Experiences”, which are produced events like food crawls, and “Perks”, which is a rewards program for members.
The deal also lands BuyWithMe Scoop St.’s subscriber list of some 50,000 people, as well as the company’s eight employees.
Scoop St. was founded in 2009 by Ambrose and Justin Tsang and has raised $1.2 million in funding. BuyWithMe launched in NYC during the same year and is now offering deals in 13 markets outside the city.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results