Google+ Hangouts lets you watch YouTube videos as a group

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

Google+, video sharingGoogle is apparently keenly aware of the rising popularity of services that allow users to watch streaming media at the same time while communicating.

Google+ members now have the ability to watch a YouTube video using the service’s group video chat Hangouts feature. YouTube product manager Brian Glick announced the addition Thursday in a note.

“Just click on ‘Share’ underneath any video, and then click on ‘Start a Google+ Hangout’ in the bottom right-hand corner,” Glick writes in the note. (We’ve also included a screenshot above to provide a better visual.)

The feature may end up killing new services like Chill and, which allow (or have plans to allow) people to watch embedded videos in the background.

However, unlike those services, Google+ doesn’t offer the ability for users to customize their own avatar and/or “viewing room.”

VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.