Social network giant Facebook brought in 870 million unique visitors and a trillion page views in June, according to an updated list of the top 1,000 most-visited sites on the web released Tuesday by Google subsidiary DoubleClick.
Between clicking through photo albums, playing games and sifting through profiles, Facebook gets nearly 1,150 page views per unique visitor, according to the data obtained by DoubleClick. The data also indicates that Facebook has a 46.9 percent reach among web surfers, which lines up with the company’s claim that people log over 700 billion minutes per month on the site.
While it’s hardly a surprise that Facebook is the most visited site in the world, the data does illustrate how tiny Google’s new social network Google+ is by comparison.
Google and Gmail are omitted from DoubleClick’s list of sites, and its doubtful Google’s new social network Google+ would rank anywhere near the top thousand most-visited sites. The closest site that rivals Facebook’s numbers is Google-owned video sharing site YouTube with 790 million unique visitors and only one-tenth of Facebook’s total page views in June (100,000). And despite the multitude of minute-long kitty videos and other viral video shorts, YouTube only manages to bring in 126 views per unique visitor per month.
VentureBeat and marketing technology analyst David Raab are working on a new Marketing Automation usage and ROI study
. If you currently use a marketing automation system, help us out by answering the survey.
If you do, we'll share the resulting data with you.