Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
Enterpise-focused mobile app developer Taptera announced Wednesday that it has raised $2 million in first-round funding.
Taptera develops iPhone and iPad apps for enterprise customers. The company’s first app, Colleagues, will be unveiled this fall. It works as a mobile-optimized employee directory.
The funding was led by prominent Silicon Valley investor Terence Garnett. Salesforce.com and former HP exec David Murphy also participated. The company will use its funding to build more robust and versatile applications.
“As an enterprise investor, I’ve witnessed an explosive transformation with the rapidly growing adoption of Apple’s iPhone and iPad platforms in the corporate market,” said Garnett, in a statement. “Given the proven track record of Taptera’s leadership team in building enterprise Apple applications … they are poised to influence and advance the multibillion dollar Apple-centric mobile enterprise application industry.”
San Francisco-based Taptera is led by co-founder and CEO Chris O’Connor, who worked at Genentech for eight years in various senior positions including associate director of the Cloud and Mobile Solutions team. Also on the team is co-founder and chief product officer Dan McCall, who previously served as mobility product manager at Genentech.
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results