If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Online voice and video communication service Skype recently opened a new directory site for third-party applications.
The directory will help raise awarenesss of apps using Skype’s API. However, it also represents a shift in the company’s relationship with its developer community, which it hasn’t always been on the best of terms with in the past.
The directory contains a mix of consumer and business apps. You can sort between app categories, pricing and developer. Right now there are only about 23 apps listed, the majority of which are Windows-only. Also, there are quite a few video and voice recording options, but little else at this point.
Skype has also created landing pages for each application, with all the basic information you’d expect to find, like release dates, system requirements, a comment section and ratings. Downloading the application sends you to the developer’s page.
It’s nice to see Skype stepping up its efforts to foster a developer community. I would imagine this strategy will only improve now that the company has been acquired by Microsoft.
VB’s research team is studying mobile user acquisition:
Chime in here, and we’ll share the results