Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
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Everyone knows they need to engage with growth, but the resistance companies face in moving resources from areas that work into new areas is tremendous. This is why big companies are so slow to innovate, says Geoffrey Moore, author and venture partner at MDV. In this Entrepreneur Though Leader Lecture at Stanford University, he explains that while there are no shortage of great, groundbreaking ideas at big companies – including many that could threaten startups – the established culture at those companies prevents the ideas from maturing.
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