Nikki Sixx wants to get you backstage with your favorite bands – virtually (exclusive)

A new service called backBeat helps you get “backstage access” for a chat with your favorite musicians.

It also eliminates the requirement of actually being at the concert, which means backBeat is either a) no fun, or b) much safer than a real-life backstage chat.

Adding to the whole Spinal Tap 2.0 feel, backBeat recruited Nikki Sixx, the bassist for 1980s hair metal group Mötley Crüe, to help tout the new service.

backBeat, which is powered by indie-musician marketing service likeZebra, is a streaming video platform that lets fans purchase virtual tickets to exclusive live sessions with musicians. The sessions are never recorded or replayed elsewhere — making the session much more like a real-life experience.

As for the sessions, they can be music lessons, backstage Q&As, exclusive unplugged acoustic sets or up-close engagements with legendary rock icons — like Sixx.

Sixx, who is scheduled to do his first backBeat session September 13, will be answering questions and sharing insight on his business, artistic and family life as well as how he combines the three. The session will be shot live from the Sixx Sense studio in Los Angeles.

“backBeat is different from a traditional concert because you can perform, watch and participate from virtually anywhere in the world. It gives fans something even better than an all-access backstage pass into the lives of their favorite artists,” said backBEAT and likeZebra co-founder Jon Taggart.

Artists like Sixx have a large degree of authority over each backBeat session itself. They set the date, length and time of the session. Both the number of tickets available and the price are also set by artists. For example, Sixx’s first session will have a total of 10,000 tickets that each cost about $2.

People can obtain tickets by purchasing credits from backBeat, which is a source of revenue for the company. One credit is equal to about $0.25.

Taggart said the company is planning to announce more backBeat sessions from top-notch artists in the future. The company is also exploring options to provide a way for fans to purchase merchandising from the site.

Founded in 2009, likeZebra is based in Los Angeles, California. The company has an undisclosed amount of private funding.

Check out Nikki Sixx’s backBeat session announcement video below…


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