In a bid to differentiate itself from AT&T and Verizon, Sprint may offer the iPhone 5 at launch with an unlimited data plan, Bloomberg reports.
Truly unlimited plans are a rare thing these days — both Verizon and AT&T have already nixed them — so Sprint may be able to tempt customers by bundling the iPhone 5 with unlimited data for a flat fee. The carrier is expected to start selling the iPhone 5 in mid-October — yet another sign that Apple will launch the phone during that period — sources in the know say.
Verizon stopped offering unlimited data in July, while AT&T gave up on the practice last year. Both carriers now offer tiered data plans that vary in price. Most customers now opt for 2-gigabyte plans, which cost $30 at both AT&T and Verizon, and which most closely resemble previous unlimited data pricing.
For consumers who don’t want the headache of dealing with a data limit, or overage fees for going over their allotment, the iPhone 5 on Sprint may be very tempting. Neither Sprint or Apple are acknowledging that the carrier will be getting the iPhone yet, and Sprint is remaining mum on its unlimited data plans.
iPhone 5 mockup via MacRumors