Delicious is perhaps the premiere popular website bookmarking service. It allows people to save links from around the web and organize them using like-minded tags. The service saw little improvement since its purchase by Yahoo in 2005 — something both Hurley and Chen aim to change.
The duo said they will be overhauling the site’s design as well as the systems used to tag and organize links. The site will also be refocusing to be a place where users can go to see the most recent links shared around topical events, reviews and tips, the Times reports.
However, the service’s core focus will remain true to the original version of Delicious, according to the report.
Chen and Hurley said the new version of Delicious, which will roll out to the public later this year, will eventually feature sharply focused advertising using the social data collected by link sharing.