Cloud marketing startup BringShare launched the public beta of its data service on Tuesday at the DEMO Fall 2011 conference.
BringShare’s purpose is to make marketers’ lives easier when it comes to managing their data and making their workflow faster and more cost-effective when it comes to measuring online marketing efforts.
BringShare CEO and co-founder Justin Spring (pictured) claims that marketing professionals spend five to 10 hours a week aggregating and analyzing data related to online measurement. Instead of that hours-long process, BringShare supposedly produces custom reports in minutes, with data gathered from search engines, analytics software, social networks and e-mail tools.
“One of the biggest things we do is make it easier to identify ways to better spend your money,” Spring said. “We make it clear what your priorities should be.”
I asked Spring how this service differentiated from other marketing data aggregation services such as StatsMix. He said the difference could be described in the following scenario: Other data companies fill up buckets of paint and place all of the buckets next to each other in the same room, while BringShare puts the different paint colors together so you can see what they look like on the same canvas. Essentially, by seeing how the data interacts together, you get much more from it.
BringShare has three packages for marketers that want more from their online data tools:
• Starter ($49/month): two-dashboard view
• Complete ($99/month): six dashboards with “Custom Report Builder”
• Premium ($199/month): six dashboards with “Custom Report Builder,” premium support and tracking services
The three-employee company has thus far raised $1 million in a partial first round of funding, with backing from Ohio-based technology incubator TechColumbus and the Ohio TechAngels, one of the largest angel investment groups in the U.S. BringShare also boasts that it is the first Ohio-based company to present at DEMO in its history.
Take a look at the full dashboard below for a better idea of what BringShare is offering:
BringShare is one of 80 companies chosen by VentureBeat to launch at the DEMO Fall 2011 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.