Business

Demo: SocialBakers serves up piping hot social media analytics

For those working in the social media world, analytics service SocialBakers just may make your life easier.

The site not only lets brands, agencies and media companies track their references on social media sites like Facebook and Twitter, it also helps them to track their engagement with social media, as well as that of their competitors. The company showed off the service on stage today at the Demo Fall 2011 conference in Silicon Valley.

“Social media listening helped to start up the conversation, but to constantly measure social media, you have to look at your and your competitors’ performance,” co-founder Jan Rezab told VentureBeat in an email.

The company aims to improve its clients’ social media performance by accurately demonstrating how they stack up to their competitors, and helping them act on that information. As an example of just how in-depth the company goes, Rezab tells me that it aggregates data from around 5 million Facebook pages and places to perform the analysis. So far, the company has over 500 paying clients and has racked up over 250,000 unique visitors.

SocialBakers was founded in 2008, initially as an agency to help improve its own social media performance. Upon realizing that it was difficult to measure just how much it was helping clients, the company set out to build its analytics service. Competitors include Radian 6, Brandwatch and Wildfire, but SocialBakers believes it’s different from the pack thanks to its engagement analytics comparisons.

The company was co-founded by Rezab, who ran a mobile gaming startup for eight years, and three others who previously worked together in a CMS startup. SocialBakers is self-funded and is based in Prague. It also has an office in London and plans to open one in San Francisco.

SocialBakers is one of 80 companies chosen by VentureBeat to launch at the DEMO Fall 2011 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.


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