Fab.com is borderline famous for its design-focused flash sales, and today, it’s launching pop-up shops.
These online pop-up stores are accessible via special tabs at the top of the site. Each pop-up shop will focus on a specific theme and will run for around 30 days.
For its first pop-up shop, Fab.com is partnering with Fast Company for that magazine’s special edition on design in the United States.
Called the Fab.com & Fast Company Magazine Presents U.S. Design Pop-Up Shop, the ecommerce outlet (both its products and its ads) focuses on that design theme. It will feature American-made products from some of the country’s most interesting and influential designers, all of whom were selected by Fast Company, which is featuring 76 American designers in its current issue on U.S. design.
These designers’ work will be available in the shop for the next 30 days.
Finally, to sweeten the deal even more, Fast Company is giving Fab.com users a free subscription with each purchase from the pop-up shop.
Many startups are attempting to solve the problem of how to get people to buy products that have been featured in entertainment and media properties, and Fab.com has an elegant solution: Read about it in the magazine, then buy it on Fab.com. It’s a solution that extends well to other media, too.
In fact, many more pop-up shops will be popping up on Fab.com to augment the site’s flash sales.
Also in the Fab team’s pipeline is a suite of mobile apps and “new social commerce innovations unlike anything ever seen before,” according to a company spokesperson.
On another note, we just had Fab.com CEO Jason Goldberg in the VentureBeat offices to talk about how he successfully accomplished a complete and wildly successful reboot with his company, which used to be Fabulis, a social network for gay men. Interested parties can watch his interview with us about the art of the pivot.
Image courtesy of robinsonsmay.