Deals

Gojee raises $1.2M to make online recipes more personal

gojee

gojeeRecipe curation and sharing site Gojee on Wednesday announced that it has raised $1.2 million, with a plan to hire more engineers and add more features to the site.

New York-based company launched in early July and is playing in a crowded field because there are other better-established recipe sites on the web. Gojee wants to stand out by offering a more personalized experience for finding recipes. For example, users can identify certain ingredients they “dislike” or “crave” to help the site recommend better dishes over time.

Gojee co-founder and CEO Mike LaValle told VentureBeat that the site will launch new features in about six weeks but wouldn’t let on what those features were. As of now, the site features more than 10,000 recipes and we’d bet it’s in a hurry to add even more.

The $1.2 million funding round was led by Kapor Capital. Gojee also used the opportunity to announce it had added Brad Hunstable, president and co-founder of Ustream, as a company adviser.

Personally, I’m not a huge recipe seeker but I think Gojee looks great. The interface is polished with detailed pictures to make you hungry, and the recommendation engine worked well in a brief test. Some of the first recipes it recommended me were Sriracha Marinara with Meatballs, Mini Black & White Cookies, Texas Hill Country Chili and Avocado Fries with Cilantro Lemon Dipping Sauce. It makes me ravenous just writing about it.

What do you think of Gojee? What’s your favorite recipe site?