Business

Demo: MeMeTales will make a mobile reader out of your kid

MeMeTales wants to make reading “the funnest thing ever.” Yep, the funnest. The mobile application launched its publishing product today, with the intent of roping kids into a love of reading.

There are many different devices and mobile apps for electronic reading, such as the Kindle, the Nook and Apple’s iBookstore. As we move toward digital reading, our children will as well. MeMeTales gives children their own app to not only read from, but also write in and interact with. Kids can unlock reading-related games and activities or publish their own stories.

It’s also simple to publish a story on MeMeTales. You create a PDF of your story, upload it to MeMeTales, format it for the iPad, add any audio and submit it to MeMeTales, which publishes it “automagically.” Adult publishers who want to get their stories in front of kids can use the publishing system as well.

A 2010 Scholastic study on reading in the digital age says, “The power of choice is a key factor in raising a reader. Nine out of 10 children say that they are more likely to finish a book they choose themselves.”

According to founder Maya Bisineer, MeMeTales wants to create a community — a place that children can feel is their own reading space. When they use the app on their parent’s mobile device, it will feel like their own spot to create and imagine.

Since its private launch for the iPhone 12 weeks ago, MeMeTales has had 25,000 downloads and its stories have been read over 100,000 times. The iPad app will launch with 50 stories available.

MeMeTales was founded this past July and is headquartered in Cupertino, Calif. The company has raised a friends and family round of funding under $100,000.

MeMeTales is one of 80 companies chosen by VentureBeat to launch at the DEMO Fall 2011 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.


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