GetGlue gets more social with new iPhone app update

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GetGlue, the social network that lets you check in for all things entertainment, is rolling out a big update to both its iPhone app and website today.

The update pulls in conversations about different kinds of entertainment (TV shows, movies, games, etc.) from around the Web and surfaces the most interesting pieces.

“Usually, conversation about entertainment is drowned out by lots of noise,” said GetGlue founder and CEO Alex Iskold. “The new features we’ve added brings people only the most relevant and interesting  conversations in real-time.”

With the update, users land on the conversation stream after every check-in. That stream shows both recent check-ins from friends who are watching the same show as well as interesting check-ins from everyone else.

GetGlue has also added a Friend Leaderboard feature for every show, movie, artist, book or topic. which shows users a list of their top 10 friends around any piece of content ranked by the number of check-ins. It basically adds an element of competition while also surfaces new content. The new features will also be available on Android in the future, according to the company.

The new updates brings GetGlue into closer competition with services like Miso as well as differentiates itself from check-in services like Foursquare, which just added a way for users to check in to movies and concerts.

GetGlue has 1.5 million users and the company recorded 11.5 million check-ins in August. The number of check-ins through the application has increased 130% between May and August, according to the company.

New York, N.Y.-based company has received funding from Union Square Ventures, RRE Ventures, TimeWarner Investments and a number of prominent angel investors. The company raised $6 million in December last year.

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