Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Cable TV and internet service provider Comcast is working on a new streaming video service for Apple’s iPad, reports MacRumors.
The service, called AnyPlay, will compete with similar offerings from rival companies Cablevision and Time Warner. Presumably, AnyPlay is a separate service that doesn’t replace Comcast’s Xfinity TV streaming service.
AnyPlay lets Comcast subscribers view live TV from an iPad, provided that the device is connected to a Motorola wifi router supplied by the company. The Motorola router apparently just shifts the video watching experience you’d typically have on a TV and reroutes it to your iPad. AnyPlay won’t work on other wifi connections or wireless networks.
According to the report, the AnyPlay service lets you register up to 10 different tablets, but you can’t watch live TV concurrently on two iPads at the same time — (a limitation that isn’t exactly implied by a service called Anyplay).
Comcast hasn’t made an official announcement about AnyPlay, which means we don’t know when it will begin rolling out to subscribers.
Mostly this feature seems like a dud and nothing to get excited about. I don’t quite understand why anyone would want to watch live television from a 10-inch screen with limited battery life when they are sitting comfortably at home with an available TV set at their command. Feel free to disagree with me in the comment section below.
Image via MacRumors
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results