Entrepreneur

Myopic entrepreneurs need to “think big,” Get Satisfaction CEO says (video)

Get Satisfaction CEO Wendy Lea has a few choice words for entrepreneurs, and the women and men in the business of creating and running startups would be well served to tune in.

“If you’re going to get into the entrepreneurship game… I think it’s our responsibility to think big,” Lea said in a recent interview with VentureBeat. She continued to admonish startup folks who are myopic in their aims while huge needs still abound in areas such as hunger and healthcare.

And then, we got into the topic of gender. You won’t want to miss Lea’s words on that topic. She thinks women entrepreneurs who focus on topics such as fashion and beauty are limiting themselves, if that’s all they focus on.

Lea currently heads up Get Satisfaction, the startup that’s transforming customer service, and she recently stopped by the VentureBeat offices to chat about her experiences in technology and in business.

Before she accepted the CEO role at Get Satisfaction, Lea founded The Chatham Group, a business consultancy where she currently serves as an angel investor, advisor and board member for a slew of startups. She is also the board chairperson for women’s entrepreneur group Watermark.


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