If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Online real estate finder Trulia is launching a big play on Android this morning with two new apps: an Android tablet app, and an app made specifically for renters.
Both apps show the increasing importance of mobile for Trulia, which the company says accounts for 25 percent of its overall traffic. It’s also a sign that companies are finally beginning to take Android tablets seriously, after they failed to get much traction last year.
Trulia touts its tablet app as the first of its kind for Android. The app includes all of the features you’d expect. You can search for properties to buy or rent, view large photos of properties, and contact a real estate agent from within the app. In my brief hands-on test, it appears to be well-designed and, most importantly, fast. The tablet app requires Google’s tablet-optimized Android 3.0.
The Trulia “For Rent” app is, not surprisingly, built specifically for rental hunters. In addition to helping you find rental properties, it’s packed with features to make your search easier. You can organize and customize rental searches and keep track of your notes and photos about a rental property from within the app. You can also easily share your notes and photos with family members, roommates, or friends.
The company tells us it’s also excited about Amazon’s Kindle Fire tablet, which was unveiled yesterday. It’s currently working on an app for the Fire’s marketplace, and Trulia expects it to be available when the Kindle ships on November 15.
Trulia is based in San Francisco and has raised $33 million so far from Accel Partners and Sequoia Capital.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results