In an attempt to promote its new social network, Google has placed a link to musical artist Will.i.Am’s Google+ profile on its search engine homepage.
In July, Google launched a new strategy to get more celebrities to join Google+ in an effort to help publicize the social network. The strategy is one that greatly benefited microblogging social network Twitter’s early popularity.
And it seems to be working. Will.i.Am’s Google+ profile is currently in 270,706 people’s social circles.
The link on Google’s search page is promoting a Google+ Hangout — a group video chat that lets participants watch the same video concurrently — for Will.i.Am’s band, Black Eyed Peas.
The promotional text invites people to hang out with the band on Google+ just before they go on stage later tonight (6 p.m. EST). This isn’t the first time the band has done a special Google+ Hangout session, but it is the first time Google has linked to it on its most coveted piece of web real estate — the search homepage.
Will.i.Am is no stranger to the technology scene. Earlier this month, VentureBeat’s Dean Takahashi reported on the musician’s experience as director of creative innovation at Intel.
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results