Mobile

Adobe targets tablet users with Photoshop Touch and a family of new apps

Adobe doubled-down on tablets today with the announcement of six Touch mobile applications for the iPad and Android tablets, including the long-awaited Photoshop Touch app, at the Adobe Max developer’s conference in Los Angeles.

The Adobe Touch Apps bring elements of the company’s high-end Creative Suite software to touch-enabled tablets for general consumers at just $9.99 each. They also serve as a way for Adobe to promote its new Creative Cloud service, which lets you store, collaborate and share your creative efforts from Adobe’s mobile apps and other software.

There’s little surprising about Photoshop Touch: It’s a tablet image editor with support for layers and plenty of effects. It also packs in a feature exclusive to tablets, the Scribble Selection Tool, which lets you easily extract objects by scribbling on the screen with your fingers.

The other apps serve specific purposes: Adobe Collage makes it easy to wrangle together images and text to create gorgeous collages. Ideas is a vector-based drawing app, Kuler helps you create color themes for your projects, and Proto lets you jot down wireframes for websites and mobile apps. You can show off all of your work to friends and clients with the Debut app.

All of the new Touch apps will be available on Android tablets in November, and Adobe expects to announce iOS availability early next year (the Ideas app has already been released for the iPad). The company says the $9.99 pricing will be introductory, so don’t be surprised if that price jumps after the apps’ initial release.


VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.