Roku announced today it will be selling its Roku 2 XS and XD video streaming set-top devices at major retail chain Target.
The Roku 2 XS will sell for $100 and the XD for $80. Both are online prices.
“We think it’s great that our customers can now find us at Target,” said Roku vice president of marketing Charles Seiber in an e-mail. “Target is the preferred shopping destination for many and like Roku, they strive to deliver exceptional value to their customers.”
Streaming seems to be the instant access choice for many people who ask, “Why would I order this video or game when I can find it on the Internet?” Netflix, the company Roku spun out of three years ago, recently split its physical DVD rental business off into its own brand, Qwickster, and decided to focus on its streaming business.
Roku, which sells Roku devices from its website and on Amazon.com, is expanding further into the real world with this Target partnership — or as the guys at Roku called it in the announcing blog post today, Tar-zhay. Currently, Rokus can also be purchased at Best Buy, Fry’s and Wal-Mart.
In July, the company launched its gaming device with the flagship gaming title Angry Birds. Soon thereafter, it raised an $8 million round of funding. Roku also recently signed a deal with Disney.
We have called Roku for comment and will update upon hearing back.