Mobile

Apple video shows off the features of the iPhone 4S (video)

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

You’ve read the rumors, the liveblogs and the steady stream of excited tweets, now check out this video of Apple showing off the new iPhone 4S today.

Scott Forstall (pictured above), senior vice president of iPhone software, and other executives demonstrated everything the iPhone 4S can do today in a press conference. The video highlights new features for the new smartphone such as a better camera, a faster A5 chip, and the Siri voice-based personal assistant. The new phone will run on Apple’s new mobile operating system, iOS 5. The iPhone 4S will be available for preorder on Friday and it will ship with AT&T, Sprint and Verizon on Oct. 14.


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.