Enterproid grabs $11M to separate business and personal on Android

Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar with AEG's VP of Social and Marketing on May 28th.


Enterprise mobile software company Enterproid, which lets Android device owners split their phone between business and personal profiles with its Divide software, announced Thursday it has raised $11 million in funding.

Enterproid launched at the Demo Spring 2011 conference back in March, and even then we had a feeling these guys had a smart idea. Business users don’t want to carry two phones, one for work and one for personal (believe me, I know). The Divide software makes it super simple to switch between two profiles on one phone, and it wraps the business profile in an extra layer of security.

The IT departments at companies can use the Enterproid Divide software too. IT pros can remotely wipe business profiles from company phones without getting rid of personal data, and they can see which phones are accessing business databases.

“Employees bringing their own devices to work is a growing phenomenon, and Enterproid has found a solution for the challenge it creates for businesses’ privacy and security,” said Dave Zilberman, Principal at Comcast Ventures, in a statement. “We think Enterproid provides meaningful customer value, has the potential to disrupt an industry and, most importantly, changes the way people live, work and interact.”

Enterproid’s $11 million in first-round funding was led by Comcast Ventures, with participation from Google Ventures and Qualcomm Ventures.


VentureBeat’s VB Insight team is studying marketing and personalization... Chime in here, and we’ll share the results.