Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Concerned about cookies? Disturbed over data? Stymied on safety? Google’s coming to your rescue.
Google has taken a proactive stance on privacy with its Good to Know resource center, which features information on personal safety and how your data is used on the web.
Normal end users are becoming more and more concerned about privacy and security of web browsing, especially when it comes to companies tracking their activity online.
Google’s Good to Know pages take technical concepts such as cookies, IP addresses and other basic concepts of how sites and browsers keep track of your data, both for good purposes and bad.
Best of all, the information is presented in ways that will be easy to understand for the people who need this information most: the non-technical. All the materials are presented in a clear, user-friendly fashion that avoids complicated jargon and highly technical explanations that would confuse the average Internet user and thwart his attempts to truly understand his own online security.
The site even includes examples of URLs and cookies and what the text in them means.
Here’s a sample video about how cookies work:
In addition to offering up the basics of web security, Good to Know also gives readers a primer on how to safely share information via social media, how to use Chrome’s Incognito Mode, how advertisers use your data and much more.
All in all, it’s a simple, marketing-savvy approach to a complicated and very important issue, just the thing that Google is becoming much better at these days.
In related news, Google is also automatically protecting search queries and results for all signed-in users through an encryption protocol called SSL.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results