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60 Minutes tweeted today that Walter Isaacson, author of the biography of Steve Jobs, will appear on the show on Sunday night just before the book goes on sale on Monday.

The booking of Isaacson such a mainstream media show, which doesn’t often drill down on the subject of technology, shows just how deep an impact Jobs had on culture. The book is called iSteve: The Book of Jobs. Steve Croft will interview Isaacson, a former time magazine editor who wrote a biography on Ben Franklin and also spent a lot of time with Jobs.

The book was scheduled to be published in 2012 but Simon & Schuster moved the date up to Oct. 24, presumably because of Jobs’ poor health and subsequent death on Oct. 5. It isn’t clear just how much Isaacson will reveal about Jobs on the show. But Isaacson conducted dozens of interviews with Jobs and clearly this is going to be a book that just about every person in Silicon Valley, the wider tech industry, and students of history will want to read.