“We know that our members are tech-savvy and actively engaged in social media, so providing members with the ability to reserve a Zipcar directly through Facebook is a natural next step,” Scott Griffith, chief executive of Zipcar in a statement.
According to member surveys performed by Zipcar, 88 percent of Zipcar users are also Facebook users who spend roughly 15 hours a day on the social network. So why not capture the audience where it spends the most time? Not to mention the obvious opportunity to acquire new customers from Facebook’s 800 million active users.
Visitors to the Zipcar Facebook app will be able to find and reserve available cars, get direction to the car’s locations, and of course, share the reservation with friends. You will also be able to extend or cancel a reservation directly from Facebook and because it is a canvas app, there is no reason for Zipcar member to leave the Facebook website.
Facebook recently made a slew of changes to its platform allowing these apps to really flourish. These changes include updates to it’s developer-focused Open Graph, the ability to integrate different vocabulary into your “likes,” and more.
Zipcar users can also stay mobile through Zipcar’s mobile app available on both Android, iPhone and website.
VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.