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Google+ social features are coming to Blogger, the company’s web-based blogging software. Soon, Blogger users will be able to replace their profiles with their Google+ profiles, and that’s just the beginning.
Last week, Google+ social features popped up on Google Reader, the company’s RSS parsing product.
Google is gradually integrating Google+ features into all its web products. We heard it at Google’s Mountain View campus last week from the Google+ team, and it’s fast becoming a reality.
Googlers see Google+ as “more than a social network or a collection of communication tools; it’s Google’s plan to bring social information into everything you do on the web, from shopping to search to email and beyond,” the team told us.
The new profile-editing tools show an upcoming integration with Google’s new social tools. Although those features can’t currently be activated, a dialog inside Blogger’s user profile editor reads, “Connect Blogger to Google+: Use your Google profile and get access to upcoming Google+ features on Blogger.”
We’ve reached out to Google for confirmation and more details on the Google+ and Blogger integration and will update this post as more information becomes available.
For the Google Reader integration, Google engineer Alan Green wrote on the company blog, “We’re going to bring Reader and Google+ closer together, so you can share the best of your feeds with just the right circles.” Where existing Reader features were duplicated by Google+ features, the company decided that it would let old things pass away and all things become new; original Reader mechanisms such as friending and following will be retired this week.
We can imagine the same will be true of a Blogger integration: The tools will likely make it easier to share your posts with relevant circles and might duplicate current Blogger social features.
In the meantime, it’s interesting to note that Google is starting its Google+ infiltration of the Internet with web-nerd-heavy products like Reader and Blogger rather than “normal” user-heavy products such as Gmail and YouTube. We’re anxious to see where Google+ will pop up next — and whether users will enjoy the new integrations.
VentureBeat’s VB Insight team is studying email marketing tools.
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