Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Enterprise software startup Atlassian announced Tuesday that is moving its collaboration and development products, including JIRA and Confluence, to the cloud with an innovative pricing structure.
Atlassian‘s products, especially bug-and-issue tracker JIRA, are important to enterprise and small clients alike. The company currently serves 26,000 customers, including Cisco, Citigroup, Netflix, Facebook, Zynga and Adobe. But now even more companies will have access to Atlassian products because there’s no need to set up a server to run the software.
Called Atlassian OnDemand, Atlassian’s new cloud products feature a clever a la carte approach to dishing out cloud services. Whereas per-month scalability of cloud products is usually designated for infrastructure, Atlassian is using the per-month model on the customer end. With OnDemand, Atlassian customers will be able to increase or decrease the number of users and the level of features needed every month depending on the customer’s needs.
Atlassian OnDemand software options include JIRA, Confluence, GreenHopper, Team Calendars, Bonfire, FishEye, Crucible and Bamboo. Pricing for OnDemand starts at $10 per month for 10 users. That sort of pricing and flexibility will especially be good for small businesses and startups that don’t have the capital of major enterprise players.
Along with remodeling its service structure, the company also took the opportunity to redesign its website. The company’s logo and branding has been re-purposed as well with a more modern flair to go along with its new emphasis on up-to-date cloud offerings.
Atlassian was founded in Sydney, Australia in 2002 and was self-funded until July 2010, when it took a massive $60 million first round of funding from Accel Partners. The company has recently moved into new offices in San Francisco and earlier this month acquired SourceTree to help expand its software development offerings.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results