If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Intuit-owned personal finance service Mint.com has finally launched an application for Apple’s iPad, which will help users who prefer the interactivity of tablets for tracking and analyzing their spending habits.
It’s strange that Mint.com has taken so long to launch on the iPad since the company has been generally fastidious about mobile development. Mint launched its iPhone app in late 2008, and moseyed its way to Android in May 2010. Regardless of how long it has taken, we’re sure iPad-owning Mint users will appreciate the effort.
Mint.com for iPad naturally shares a lot of similarities with the iPhone app and the website, and at times it seems to be a cross between the two. The app allows you track all of your personal finance accounts from one dashboard, including credit cards, debit cards, student loans, personal loans and investment portfolios.
Besides tracking the accounts to see your overall wealth, the iPad app delivers things like account alerts, bill reminders and advice. It also allows you to allocate certain types of spending, as well as and look at pretty graphs showing you how much money you owe or have in the bank.
Mint currently has 7 million users and was acquired by Intuit for $170 million back in September 2009. With Mint taking more a year between major mobile releases, perhaps that Intiuit acquisition has made the once timely Mint a slow beast with many burdens.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results