Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Netflix has renewed its contract with Disney to keep episodes of ABC shows available through its streaming video service, the company announced today.
Just like its previous agreement with Disney, the deal will give Netflix subscribers access to all the non-current episodes of shows like Desperate Housewives, Grey’s Anatomy, Brothers and Sisters and others. The only place to find episodes of the most current season of ABC programs is through rival streaming service Hulu or ABC’s website.
The content deal also gives Netflix subscribers access to other gems in the ABC library of content, such as Alias and many others.
Locking premium TV content for its streaming service is a smart move for Netflix — especially after the last few weeks of punishment the company has experienced from both investors and subscribers. Netflix is still feeling the pain of its subscription price increases and ill attempted plan to split its DVD and streaming businesses into two companies.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results