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Apple is aiming to make its retail store experience even more convenient with the launch of a new Apple Store iOS app.
The new app, due Thursday, will let you purchase items for in-store pickup and self-checkout at Apple Stores, reports Boy Genius Report.
The addition of in-store pickup isn’t exactly revolutionary — other retailers like Best Buy already offer it — but according to BGR, Apple’s approach will be far more streamlined than its competitors. Apple is aiming to have orders ready 12 minutes after you make a purchase in the app, after which you’ll be able to stroll in, skip registers, sign for your order, and leave.
If you order an item that isn’t in stock, the app will tell you when it’ll be available and will also send you a push notification once it’s ready for pickup.
In addition to using the app, you’ll be able to ship items to Apple Stores when you purchase them online. BGR’s sources say that Apple Stores will prioritize customers who’ve ordered from the app or its web store, which could help to reduce the amount of foot traffic at its retail locations. Apple will also let you return items purchased online at any of its stores.
Apple also seems to be entering some bold new retail territory with its self-checkout option. You’ll be able to walk into an Apple Store, pick an accessory (more expensive items won’t be available for self-checkout), scan the product with your phone (I’m assuming you’re scanning the bar code), and walk out the door. BGR says Apple won’t be checking purchases when you leave, but I have a feeling that won’t last for too long.
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