Apple unveils beautiful revamped 5th Ave NY store with new glass cube (photos)

Image Credit: Sean Ludwig/VentureBeat

Apple unveiled its long-under-construction New York flagship Store on 5th Avenue on Friday, and like a redesigned iPhone, it looks similar to the previous model but has its own charms.

Back in June, Apple began renovating the well-known location at an estimated cost of $6.6 million. The normally 24/7 location was closed yesterday evening at 10 p.m. and reopened this morning at 10 a.m. with a long line waiting outside.

The 5th Avenue location is a uniquely designed building with a giant glass cube on the ground level. Customers take a stylish staircase down into a massive floor featuring every Apple product, including rows of iPhones, iPads, MacBook Airs, MacBook Pros, iPod touches and iMacs.

The glass cube on top is the only notable renovation. The cube used to feature 90 pieces of glass but now it has just 15 panels. Apple said in early August that it was “simplifying” the design by using “larger, seamless pieces of glass.”

I stood back and watched the crowds almost run inside to get inside the store at 10 a.m. Apple Store employees in blue shirts cheered on customers as they went in. After watching them for a few moments, I hopped in line myself and decided to take a look inside the store to see if anything had changed. Not surprisingly, the inside of the store is exactly the same, but it’s still fun to see so many people excited to test drive the latest powerful tech products.

Take a look at the gallery below for a better look at the 5th Ave Apple Store on the outside and inside:

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