Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
Enterprise mobility startup Bitzer Mobile has raised $4.75 million in its first round of funding, with a goal of helping enterprises securely deploy mobile applications across almost every smartphone and tablet.
Bitzer offers what it calls a “secure container” that can be downloaded from most app stores that lets enterprise clients securely run native and HTML5 apps on their mobile devices, including iPad, iPhone, Android, Blackberry and Windows Phone 7 devices. In addition to the secure container, Bitzer provides corporate employees a platform that allows enterprises to transfer all sorts of apps into the container, including custom and legacy apps.
Bitzer’s software allows for isolation of enterprise apps so parent companies can remote wipe or change data without affecting any personal assets. As of now, customers in the health care, energy, construction and technology sectors use Bitzer’s solutions.
“Employees want to have the choice of running apps as HTML5 or native on any device,” Bitzer Mobile CEO Naeem Zafar said in a statement. “We fulfill our vision to enable mobile employees’ productivity with secure access on the device of their choice.”
The funding round was led by Menlo Park-based Acero Capital with participation from Chevron Technology Ventures, Chevron’s venture capital branch.
“We’ve taken an exhaustive look at the enterprise mobility market and found Bitzer’s platform to be the most comprehensive solution for enterprise mobility needs,” said Rami Elkhatib, general partner at Acero Capital, in a statement. “End users expect two major features when they use their personal mobile device for enterprise access. The first expectation is that of simplicity as experienced in native app usability, and the second expectation is that of zero intrusion on personal data such as pictures, mail, and apps on their device.”
Sunnyvale, Calif.-based Bitzer Mobile was founded in mid-2010 and has 25 full-time employees. Zafar said the new funding will help expand the company’s customer support, product development and sales teams.
Businessman photo via Shutterstock
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results