Mobile

Old Navy doles out deals to Shopkick app users

Discount shoppers, rejoice. Mobile shopping startup Shopkick has added Old Navy, a Gap Inc. brand, to its arsenal of retail partners, the company announced Tuesday.

With the Shopkick iPhone or Android app, you earn rewards points, called “kicks,” by just walking into any one the startup’s partner stores — no purchase necessary. These can be redeemed for special offers and deals. Participating retailers are provided with a small hardware box capable of verifying an application user’s presence in their stores.

Old Navy will introduce Shopkick’s walk-in-to-check-in points and rewards system at nearly 1,000 of its U.S. locations, and will offer users $10 off of a $40 purchase from November 10 to 13.

The Shopkick system, released in August 2010, is a hybrid consumer and business service designed to attract more foot traffic to stores. The apps boast 2.5 million active users.

“Old Navy customers are mobile-savvy, leveraging smart phone technology and apps on a daily basis,” said Kate Dickman, senior director, digital marketing at Old Navy said in a statement. “Using Shopkick, we’re able to share our latest fashions and deals with her in a straightforward, relevant way. It’s another powerful tool to help keep Old Navy top-of-mind while offering us real evidence that she’s come into our store for those particular items.”

In addition to Old Navy, Shopkick has partnerships with American Eagle Outfitters, Best Buy, Crate and Barrel, Macy’s, Simon Property Group, The Sports Authority, Target, Toys“R”Us, West Elm and The Wet Seal, which makes it accessible to consumers at more than 4,000 locations.


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